Why YOU Need This Book

If you run a business . . .You’re gonna want this book in your corner.

Table Of Contents:
1. The Introduction
2. The Very First Idea
3. Differentiation
4. Dead Language
5. The Commodity Prison
6. Compounding
7. An Unfortunate Effect Of Modern Marketing
8. When Does Marketing Begin?
9. Competition
10. What Business Are You Really In?
11. Power Laws
12. Management
13. The Fallacy Of Discounts And Sales
14. The One And Done Sale
15. The Negative Creep
16. The Two Instincts Of Every Human Being
17. There’s No Such Thing As Pricing
18. Napoleon Bonaparte
19. How To Use Symbolism
20. For The Love Of Constraints
21. The Lead Filter
22. Markets Vs. Thresholds
23. The Department Of Departmentalized Departments
24. More About Pricing
25. A Few Thoughts On Advertising
26. Self-Schema
27. Failure Is The Universe’s Greatest Gift
28. The Narrative Infrastructure Framework
29. The Storyline
30. The Identity Triad
31. Language Mining
32. The Founder Interview
33. The Magnifying Glass Effect
34. Maximum Narrative Advantage
35. The Compounding Cartouche
36. The Story Ad
37. Complaints
38. Two Final Truths About Marketing
39. The End

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Marketing Is The Marrow In Your Bones, Not The Lotion On Your Skin

Once upon a time, I wanted to start an apparel company.
To my dismay, I came to find that the majority of modern marketing ideas aren't just broken, they're Dead, and what is left of them is fake and disingenuous.
This surprise led me to start thinking seriously about the role of marketing in our businesses and our lives, and the result of that exercise is this book: Narrative Infrastructure.
The ideas, concepts, and principles contained in this marketing philosophy have transformed my life and my approach to business.
I hope it does the same for you.
Stop Marketing and Start Narrating your way to the business of your dreams.
Be. More. Serious.

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About

Andre Ducharme is the founder of The Black Loupe and the creator of Narrative Infrastructure.
He is on a mission to help entrepreneurs around the world to:

• Escape Commodity Prisons

• Fix Dead Language

• Eliminate Operational Leaks

• Stop Paying Fluff Taxes

• Build Recognizable Brands

• Create Unique Markets

• Stop Competing On Price

Read The Book. Join The Webinars. Watch The Videos. And If You'd Like Andre's Help In Your Business, Fill Out The Form Below And Make It Happen.

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