Your Message Is Your Business

Can you answer one of these questions about your business in under 10 seconds?1. What is my message?2. Who is my message for?3. Is anyone responding because of my message?Then your business might be compensating for this cloudy clarity with more work and expense than is necessary.It doesn’t have to be this way.Imagine if you had something to say that was powerful enough to cause people to stop and listen to you.Imagine if some of those people discovered that what you're saying actually means something to them.And then imagine that as a result of that connection, these people started engaging and participating in your story because they identify with you.Imagine what you could do with your business and your life with that kind of clarity.Does that sound like a pipedream?Consider this . . .There are only 2 things necessary in order to properly tell a story, and many people forget about the most important part.The first part is to have a good story to tell, obviously - but the second, and arguably the most important part of storytelling - is in how you tell that story.The way a story is told, is storytelling, and in business it is the only way to form true relationships with people that go far beyond a bunch of products.As a result of your story, it is possible for your products to represent things that are much greater than themselves, and become much more valuable.I help entrepreneurs focus on only 4 things:• Clarity (Who I am, and who I am for)• Direction (Where I am going)• Cohesion (My Story, my philosophy, and my identity are logical and consistent)• Differentiation (No one else can do it like I do it, not even if they try)You can think of me as a sort of editor for businesses.Most of my work isn’t about adding things to your business.It’s about removing and refining things in order to achieve a clear vision, a clear direction, and a clear customer for that vision.Make no mistake about it – your message is your business. It is the most valuable part of your entire organization.That's why most of the people I work with are not failing.They’re typically just operating with a lot more noise than they need.My work isn’t necessarily about scaling or growth.In fact, my work isn’t like anything you’ve heard of before.I don’t do:• marketing
• KPIs
• funnel optimization
• ad strategy
• tactical implementationI simply help you pour the foundation that supports and maintains those structures for the life of your business, and I do it by focusing on what I call The Magnifying Glass Effect, as illustrated below.

The Magnifying Glass Effect Explained:1: I work with you to develop Step 1. Your story, your philosophy, your identity.2: This makes up the “sun” in the analogy, it is the fuel for the machinery of your business.3: Your marketing, ads, copy, etc, derive their content from this source.4: Because they are harmonized by the same source, they focus all of your marketing efforts into lighting a fire, like a magnifying glass focusing sunlight.5: The “fire” here means that you have managed to achieve something many businesses fail to do – you actually mean something to someone else on an emotional level, beyond the transaction, and beyond the material value of your offer.6: In turn, you gain a loyal customer who will return to you, refer you to other people, and care about what happens to you.Nothing like this can be achieved by settling for being just another “place that sells stuff."But I can help you claim your identity, proclaim your philosophy, and tell a story that actually means something to someone.This is a choice, and it is your choice.You can be the business that comes up with a product to sell along with a logo and a slogan and a bunch of “business-bro” tactics, but you will always get crushed by the business that focuses on building a manicured universe for their clients to step into and fully immerse themselves.Here's the difference between these two businesses:One has a store, but the other has a story.
One has a product, but the other has a symbol.
One has a slogan, but the other has a philosophy.
One has customers, but the other has loyal fans.
One's prices are set by the market, but the other one's prices are set by its customers.And most of all:One has a great reputation, but the other one has a recognized standard that is expected by its clients.Is that what you want?This work can be intense, depending on your particular circumstances, and it's not necessarily fast, easy, or cheap - but I am telling you openly that this is one of the best investments you can make for the long term health of your business, period.If you want a serious business that attracts serious clients, then let’s get serious about what matters most - your identity.Fill out this form, and let’s build your universe together.